Jan 19, 2026
In this episode of the Sales Maven Show, Nikki Rausch hosts an on air coaching conversation with Lizette Cloete, a Christian dementia caregiver advisor and podcast host. The episode focuses on strengthening a Discovery call framework for service based businesses, especially when the work is emotionally complex and...
Jan 12, 2026
In this episode of The Sales Maven Show, Nikki Rausch explores a powerful and often misunderstood concept that directly impacts sales call closing: cognitive closure. Building on a previous episode, Episode 307: Building Confidence in Business: Why Your Brain Lies After Sales Calls and What to Do Instead,...
Jan 5, 2026
After a great sales call, silence can feel brutal. You were sure they were going to buy, maybe even that day, and then nothing. No reply. No decision. No payment. In this episode of The Sales Maven Show, Nikki Rausch breaks down what is actually happening in that moment and why it has everything to do with your...