Sales Maven

Why Formal Referral Programs Rarely Work and What to Do Instead

Feb 22, 2026

Have you ever spent hours building out referral programs only to hear crickets? You are not alone. In this episode of the Sales Maven Show, Nikki Rausch dives into why formal referral programs so often fail to produce results, even though referrals are one of the most powerful ways to grow your business. On paper,...

How To Delegate By Identifying What And Who To Delegate To, Before Hiring Ever Begins (Mastering Excellence Series)

Feb 16, 2026

Feeling overwhelmed in your business but unsure where to start with delegation? In this episode of the Sales Maven Show, Samantha Prestidge, founder of Auxo Business Services, shares her practical framework for identifying how to delegate tasks and find the right person before the hiring process even begins.

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Best Conversation Starters For Your Sales Conversations

Feb 9, 2026

In this episode of the Sales Maven Show, Nikki Rausch dives into one of the most overlooked parts of a successful sales conversation: conversation starters. Not scripts. Not pitch openers. But intentional ways to create safety, clarity, and connection from the very beginning of a sales conversation. Nikki explains why...

The Mental Structure Behind Effortless Recall and Powerful Conversation - Mastering Excellence Series

Feb 2, 2026

In this Mastering Excellence series episode of The Sales Maven Show, Nikki sits down with Roger Knecht, President of Universal Accounting Center, to unpack a skill that completely changes how conversations feel: true listening with real recall. Roger has this uncanny ability to summarize a conversation point by point...