Jan 3, 2022
Podcasts, blogs, and social media are part of the education stage for introducing your expertise to new leads. When your ideal leads connect with your work, they’ll naturally look for ways to get access to the more insightful, deeper value you give in your more robust offers. You can generate leads with a podcast that moves your audience to your core offers.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to direct your audience to compelling offers during the On-Air Coaching Call on this episode of the Sales Maven Show.
Amy Lang is the creator of Birds & Bees & Kids as a sex educator. Amy’s background in adult education and group facilitation helps parents talk to kids about “the birds and the bees”. Amy reveals that she originally thought she’d be great at having the “sex talk” with her kids, but she freaked out. This led her to find a better way to talk about sex with kids, ultimately leading to her work with parents. She holds these conversations through various content forms, such as podcasting. Amy is the host of the Just Say This podcast, where she answers parent questions about the sex talk.
In today’s episode, Nikki and Amy talk about using content to direct ideal leads to the core offers that provide a deeper level of value. Amy comes with curiosity for building a robust offer that will encourage the audience to transition from the surface level of her expertise. She speaks about the insight and nuance of value provided in her core offers. Listen as Nikki provides her perspective of using dynamic ads, utilizing email list traffic, building flexible beta rounds for robust offers, and opening space for socioeconomic access.
Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] - Welcome, and thank you for listening!
[02:30] - Amy Lang describes her approach to helping parents having “the sex talk” with kids.
[04:31] - How can clear content give more context to educational scripts?
[06:53] - Amy explains the offers parents can participate in to have skillful conversations about sex with young people.
[08:44] - What is the The Birds & Bees Solution Center?
[10:32] - Listen to Amy discuss what it’s like to use the The Birds & Bees Solution Center.
[12:00] - Amy says she is curious about directing leads to the more insightful value at the solution center.
[13:59] - Nikki explains dynamic ads, which amplifies offers in podcast content.
[16:20] - How does a dynamic ad impact a convincer strategy?
[18:33] - Nikki gives a scenario of how Amy can repurpose podcast content as part of directing her audience.
[20:32] - Amy shares her idea for a dynamic ad as part of her book launch. Nikki provides her perspective based on her own experience of her recent dynamic ads.
[23:28] - Nikki talks about not forgetting to utilize an email list, and encouraging traffic to move between different content channels.
[26:04] - Nikki deciphers the reason an email list would feel burdensome or not.
[27:43] - Nikki and Amy imagine changes that Amy can use to create a more robust offer for her audience.
[30:10] - Listen to Nikki discuss building community for audience members that are craving more insightful content.
[32:07] - Test new offers with beta rounds, and refine the beta with the “Good, Better, Best” strategy.
[34:44] - Should beta rounds have a discount offer? How can pricing be tested during beta rounds?
[36:13] - Nikki and Amy talk about solutions to make offers more open in terms of socioeconomic access.
[39:11] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Amy’s thoughts?
[40:58] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Nikki’s thoughts?
[42:23] - Amy encourages “parent-led sex ed”, and believes in empowering others to share conversations.
[44:34] - Amy expresses her thoughts on engaging with the Sales Maven Society as a member.
[47:04] - Thank you for listening. Nikki is so grateful you are here!
Find Nikki:
@yoursalesmaven
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Amy:
Facebook | Instagram | YouTube
The Birds & Bees Solution Center
Books mentioned:
Dating Smarts: What Every Teen Needs to Date, Relate Or Wait by Amy Lang