Dec 6, 2021
Did you notice your clients trying to avoid working with your team? Sometimes, clients resist an offer once they find out that they’ll be working with your business team instead of working with you directly. How can you sell your business team in a way that builds trust and brings excitement?
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares key tips on how to sell your business team through positioning on this episode of the Sales Maven Show.
People want to work with the best of the best. Perhaps you started as a solopreneur, and scaled a team to take on client-facing deliverables. There may be clients that only want to work with you, and not the team, since you are the best in their eyes. You must figure out a way to keep clients on board, while protecting your time to work on more important tasks. Listen as Nikki shares why positioning and the perceived “best” influence clients accepting your team.
Nikki encourages entrepreneurs to reflect on how they position their team when discussing their work process with clients. She dives into the unconscious wording that can sabotage how clients view business teams. In this discussion, learn to reframe the importance of other teammates to better sell the amazing team members you chose to join your business. Nikki adds suggestions you can immediately implement while she explains how to reframe the way you talk about your team to clients.
Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] - Welcome, and thank you for listening!
[02:26] - Ask yourself how you’re positioning the team.
[03:51] - People want to work with the best of the best.
[05:14] - Nikki recalls the time a waiter skillfully sold her an unlikely meal. This story starts with sushi.
[07:54] - Nikki explains why the meal story matches how entrepreneurs position themselves and their team in business.
[09:42] - How is ego involved in the process of positioning? Nikki points out where entrepreneurs sabotage sales conversations with their ego.
[12:33] - Which questions are most useful when positioning your team in sales conversations?
[15:07] - Nikki emphasizes that entrepreneurs need to refocus on the desired outcome, and position in a way that brings excitement.
[17:49] - Here is a question to specifically incorporate your team into sales conversations with clients.
[18:51] - Thank you for listening. Nikki is so grateful you are here!
Find Nikki:
@yoursalesmaven
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To download free Resources from Nikki: www.yoursalesmaven.com/maven