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Sales Maven

Aug 29, 2022

Is your free content getting you the results you want? As an entrepreneur, you do your best to serve potential clients a taste of what it’s like working with you. The free content you put out in the marketplace is meant to attract your ideal clients. What you don’t know is that you could be missing a step.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn a lesson in sales from a Costco analogy on this episode of the Sales Maven Show.

In today’s episode, Nikki’s solo discussion is based on a Costco analogy. When you shop at Costco, there are samples around the store for you to try. Costco does something very specific between you trying the sample and you buying the product. Nikki talks about what Costco does, and shares how you can use this with your business.

This lesson in sales from Costco relates to making an offer. Listen as Nikki explains how the tip creates the path of least resistance, which is why people go from sample to product so easily at Costco. If you ever felt pressure about making an offer, or forgot to make one, this episode is for you.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:29] - Welcome, and thank you for listening!

[01:18] - What is Nikki’s Costco analogy?

[03:37] - Don’t miss the chance to proactively give your audience information.

[04:55] - It’s not “salesy” to make an offer. PART 1

[07:09] - It’s not “salesy” to make an offer. PART 2

[08:47] - Here’s how you can set your offer up for success.

[11:11] - Dina Pruitt helps your business generate more leads with D2 Strategic.

[13:51] - Thank you for listening. Nikki is so grateful you are here!

Find Nikki:

Nikki Rausch


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Sales Maven Society

To download free Resources from Nikki:


Connection mentioned:

Dina Pruitt

Instagram | LinkedIn