Feb 27, 2023
You go to engage with your audience on social media, then suddenly you find yourself still there several memes later. Social media is integrated into how entrepreneurs support their business, which can also lead to distractions. Can you get out of the doom scroll without messing up your marketing strategy?
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn strategies to use social media more effectively in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.
Ruthie Sterrett is a content strategist and founder of a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. Often creatives and visionaries get overwhelmed keeping up with content, so The Consistency Corner was established to help create simple content frameworks which build trust and lead to sales every month.
In today’s episode, Nikki and Ruthie talk about how to build a more intentional and authentic approach to using social media. Ruthie encourages everyone to take a step back and reflect on what they offer to pull out their truest content. She believes entrepreneurs can keep visibility on social media while doing it on their own terms. Listen as Nikki and Ruthie discuss how to take back your energy without sacrificing business results, how to expand on ideas for repurposed content, and how to celebrate the process in order to see progress.
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In This Episode:
[00:29] - Welcome, and thank you for listening!
[02:06] - Ruthie Sterrett shares how she connected with Nikki.
[04:02] - Can we get out of the doom scroll without messing up our marketing strategy?
[06:06] - Understand what’s authentically “you” to pull out your truest content. PART 1
[08:39] - Understand what’s authentically “you” to pull out your truest content. PART 2
[11:24] - Check how much time you’re spending on apps.
[12:57] - Ruthie says she uses timers to balance her tasks and break times.
[15:13] - Let’s be more intentional about how we’re spending our time.
[18:08] - Leverage social media as a container for your message.
[20:41] - “People aren’t going to get bored of what you have to say.”
[23:21] - Nikki and Ruthie discuss how people receive messages differently depending on where they’re at in life.
[25:24] - Celebrate the process to build momentum and stay grounded in your big goals.
[27:41] - What’s the difference between analog thinking and digital thinking?
[29:15] - How do you want to feel in your relationship with social media?
[32:09] - What brings Ruthie joy?
[33:53] - Ruthie loves a good game.
[36:01] - Thank you for listening. Nikki is so
grateful you are here!
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
The Consistency Corner Podcast
Holly Haynes episode:
How To Create Structure To Ensure Success Factors with Holly Haynes