Jun 8, 2020
Can your email list be a gold
mine for you? Listen, as Nikki shares that over 80% of her sales
come from her email list, yes, she tracks this information, which
is why she invests money, time, and energy into growing and
nurturing her email list. She shares a few tips on getting people
to give you their email address willingly and much more on this
episode of The Sales Maven.
Nikki discusses some categories
she believes are essential when building a sales list, how
important and valuable content is, and not being afraid to tease
the reader with some free tips that they can use now. Nikki also
speaks about why it is essential to email the people on your list
regularly, and she says, don't worry about people who unsubscribe
from your list because they probably would not buy from you,
Do you know the etiquette around
email lists? Listen, as Nikki gives us a few tips to keep you out
of hot water when adding people to your list. She shares why you
don't need a huge list and how it's not about the quantity of your
list; it's about the quality. If you treat the people on your list
with respect and keep them engaged, they will stand by
Nikki did it again. She shares
things that you might not think are hurting your bottom line, but
once you hear her talk about them, you realize you are doing
exactly what she says don't do. If you are serious about growing
your business, every episode Nikki puts out is an episode you need
In This Episode:
- [00:43] Welcome to the
- [01:08] Shout out to Susieg33
for the outstanding review!
- [03:29] Nikki says that your
email list is the sales tool you should build now.
- [05:02] Did you know you can
reduce your marketing expenses by using your email
- [05:45] The best email list is
the one where people give you their email address
- [07:01] Nikki speaks about a
time when she shared with a client the importance of building her
an email list.
- [08:41] What do you use for
your email list? Do you have suggestions?
- [09:57] Nikki discusses some
categories she believes are essential around building your sales
- [10:12] The first most crucial
thing is to provide valuable content to the people that
- [13:14] Make the content
valuable and about the reader for their benefit.
- [15:16] Nikki says, don't be
afraid to give away some free content.
- [17:26] Attempt to email the
people on your list regularly.
- [19:01] The people who
unsubscribe because they got an email from you would not buy from
- [20:45] Nikki shares a few
other things around etiquette.
- [21:01] Do not add people to
your list without their permission.
- [22:40] When you send emails,
remember people read them individually.
- [25:13] Do you have a massive
list of emails?
- [27:35] Nikki shares that she
gets new leads to her list daily, and the main ways she builds her
- [29:13] I hope you found this
- [29:18] Nikki discusses the
masterclass she has created around conversion email
- [29:48] If you would like some
additional resources to visit, go to www.yoursalesmaven.com/maven.
- [30:47] Thank you so much for