Jul 11, 2022
While self-promotion is often needed, there are other entrepreneurial ways to increase your brand awareness and brand trust. Give clients another perspective to reference through testimonials. You may be hesitant to use them, but you should know that testimonials don’t need to feel transactional or scripted. You can merge testimonials into your business using methods that fit your brand voice.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Christina Wallitsch asks about unique ways to use testimonials to drive sales on an on-air coaching call on this episode of the Sales Maven Show.
Christina Wallitsch is the founder of SB Interior Design, a boutique interior design studio in Easton, Pennsylvania. She supports small business owners, executives, and contractors in their renovation projects. The studio takes the renovation projects from the planning stage all the way to implementation and owner representation. Christina’s principle is that everyone deserves to enjoy timeless, livable interiors. Each project is guided by the way her clients live, work, and relax. SB Interior Design typically does work like residential projects, commercial projects, and 3D rendering services.
In this coaching call, Christina compares her options for gathering and showcasing testimonials. Growing a strong network is important to Christina as an entrepreneur. She shares that she successfully went outside her comfort to build relationships within the industry. Now, she’s looking to build a stronger network of clients.
To Christina, testimonials give potential clients a snapshot of her business, and help her know which services her clients value most. Luckily, Nikki offers actionable advice on making the testimonial process more conversational. Listen as Nikki and Christina discuss the “Who, What, When, How, Where” of unique ways to use testimonials to drive sales.
Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] - Welcome, and thank you for listening!
[02:44] - Christina Wallitsch brings interior design and architecture insights to her projects.
[04:34] - Why did Christina start her business?
[07:18] - Christina explains why she feels now is a good time to learn more about testimonials.
[09:51] - Lead the testimonial with intentional questions.
[11:27] - Nikki offers conversational questions you can ask to get more detailed answers.
[13:23] - What is the difference between internally referenced and externally referenced?
[15:14] - Where is the best place to place testimonials?
[18:00] - You can ask for a testimonial when someone is already offering you a compliment.
[20:07] - You can use brief testimonial snippets to increase your brand trust.
[21:39] - What happens when you have clients that are more private about the work you complete for them?
[24:02] - Nikki and Christina talk about including testimonials as part of contracts (with the option of anonymity).
[26:42] - Can testimonials be shared in a more casual way?
[28:56] - Christina compliments the kind, helpful, and timely interactions that happen in the Sales Maven Society.
[31:49] - Thank you for listening. Nikki is so grateful you are here!
To download free Resources from Nikki: www.yoursalesmaven.com/maven