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Sales Maven

Sep 6, 2021

Having a proposal that is written clearly makes it easier for clients to commit to your offer. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips on crafting copy, streamlining contracts, using a subscription business model, and reflecting your brand in your communications on this episode of the Sales Maven Show.

When entrepreneurs personally write copy or communications, the core idea may get lost because their clients don’t have the same panoramic view of the ideas and the business like the entrepreneur. Madhu Singh, a Sales Maven society Member, shares her success story as an entrepreneur that used effective communication to attract fitting clients to her subscription offer. Madhu is the owner and founder of Foundry Law Group, which is a boutique firm that focuses on growing and early-stage companies. Her team carries a passion for entrepreneurs, and delivers value as a peer-to-peer format that prepares strategies in their client’s company before problems even arise.

Entrepreneurship is a core part of Madhu’s efforts and interests, so she actively looks for opportunities that allow her to engage with like-minded communities. She teaches an entrepreneurship clinic at Seattle University, and works as the President of TiE Seattle, a nonprofit fostering entrepreneurship worldwide. She expands on these experiences, and more, to share how she created language for her clients that made the offer an easy “yes”.

Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:42] - Welcome, and thank you for listening!

[02:34] - Madhu Singh talks about the benefits that come from a good partnership, which ties into lessons from her success story.

[04:46] - Madhu seeks opportunities to combine entrepreneurship and community, so Sales Maven Society became a great fit for Madhu.

[07:18] - Nikki reviews the technique of the assumptive close, and shares a time Madhu executed this technique flawlessly.

[09:49] - Nikki and Madhu admire each other for being able to commit to excellence and impact. 

[11:19] - Madhu sets the backstory for her success with the previous mindsets around closing sales and pricing.

[13:49] - What is Madhu’s strategy behind communicating value when implementing subscriptions in her business model?

[16:27] - Madhu says that changing the communication style with her clients tripled the amount of clients in the subscription.

[19:12] - Nikki explains the ideas related to miscommunication in copy and content. Madhu recalls lessons she gained from imposter syndrome, and staying true to her value.

[21:55] - Madhu explains why contracts are an extension of an entrepreneur’s brand.

[24:18] - Hear an exact example of Madhu’s experience of a conflict of language in a contract.

[26:05] - Madhu enjoys the intimacy and safe space that the Sales Maven Society provides for members.

[29:26] - Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch


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Sales Maven Society

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Find Madhu:

Madhu Singh 

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