May 11, 2020
Do you feel you are failing when
it comes to making sales? Listen, as Nikki shares, some of her most
significant sales fail, and lessons she has learned over the years.
Isn't it interesting how it makes us feel better when we find out
others are making mistakes too? Keeping yourself calm and composed
no matter what happens, be the swan.
Nikki speaks about a time when
she didn't have a good understanding of who was in a meeting and
lost a significant customer because she took control of the
meeting, assuming she already had the sale. Her lesson was that
even when you lose a deal, the most important thing is always to
keep that relationship going because you never know where you will
be in a year or two.
Nikki also shares a time when
she called a contact she knew with a company she wanted to get a
product into, and because she was given the wrong information and
handled the contacts anger wrong, she lost the relationship with
him. Her lesson was as a salesperson; you have to build
relationships that are outside of the company.
This is just a taste of what
Nikki is sharing with us today. If you have been in the sales
business for a while, I am sure you can relate to the examples she
gives. Nikki is making herself vulnerable and sharing these lessons
so that maybe you will laugh and say if Nikki can laugh about her
sales fails, so can I and move on to the next
In This Episode:
- [00:43] Welcome to the
- [02:26] Shout out my
inspirations Elizabeth Hartke of The Scaling Up Podcast and Natalie
Eckdahl of the Biz Chix Podcast.
- [03:51] Nikki says she is a
lifelong learner, and she sometimes makes mistakes
- [04:41] Nikki shares one of her
most significant sales failures as a sales
- [07:41] She tells us why she
considers this one of her biggest failures.
- [09:49] Nikki discusses a huge
lesson she learned while selling projectors to a school
- [13:38] Nikki speaks about a
meeting she had with the end buyer.
- [15:45] Nikki shares that she
took charge of the meeting, and she shouldn't have, and she should
have a better understanding of who was in the meeting.
- [18:13] Even when you lose a
deal the most important thing is to always keep that relationship
- [19:59] Nikki speaks about
another lesson and sales fail she had around a revolutionary
- [21:35] She sold the product
and as soon as it was installed they had issues and it all had to
- [25:01] Nikki says she lost the
trust and relationship with her contact at the company.
- [25:53] As a salesperson you
have to build relationships that are outside the
- [28:06] Nikki reveals another
fail at a conference where she was speaking.
- [31:16] She shares the three
lessons she learned from this experience.
- [34:11] Nikki talks about a
live workshop she put on with a mixed crowd of women and
- [35:40] She was teaching a
concept called psychogeography, she used a man from the group as an
example and he hired her later as a VIP client.
- [36:25] Nikki found a post from
him on social media, saying that I had manipulated him into giving
her thousands of dollars that he couldn't afford.
- [38:05] She spoke with him and
sent him a full refund even though she had done some coaching with
- [40:21] The lesson she learned
was when you see red flags, turn the business down.
- [42:15] The last one she is
sharing is from a year ago involving an offer of private
- [43:55] Nikki shares that she
doesn't always have people sign up for the offers she puts
- [45:02] She loves to test
things out, sometimes it's okay to just put something out there and
see what happens.
- [46:04] Nikki hopes by hearing
these sales fail, it gives you laugh and to make a few of your own
or to let go of the ones you are beating yourself up
- [47:23] Thank you for
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To download free Resources from
Scaling Up Podcast with
Elizabeth Hartke - Episode 53 with Nikki
Biz Chix Podcast with Natalie
Eckdahl - Episode 320,
Episode 312 with
Episode 386 with