Sales Maven: How To Ask The Right Question In Any Situation: Mastering Excellence Series

How To Ask The Right Question In Any Situation: Mastering Excellence Series

May 1, 2023

Many entrepreneurs place a lot of effort into marketing so they can get in front of their ideal audience. A few people in the audience will open themselves to learning more about an offer. As an entrepreneur, when you get to that opening, do you know what questions steer your potential clients towards a successful sales conversation?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to ask the right question in any situation in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

David Newman is known as one of the top revenue growth mentors for consultants, executive coaches, and B2B experts who want to get better clients, bigger deals, and higher fees. His Do It! MBA mentoring program has more than 800 successful graduates. He is the author of the #1 business bestsellers Do It! Marketing and Do It! Speaking. His latest book, Do It! Selling will be released in May 2023.

In today’s episode, Nikki and David talk about navigating sales conversations with questions. David shares strategies to get beyond the walls people put up to distract from the truth of what they’re actually wanting and feeling. He also talks about ways to set the tone by being more open yourself before asking potential clients to do so. Listen as Nikki and David discuss how to lead with curiosity and how to humanize yourself to your audience and clients.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

In This Episode:

[00:27] - Welcome, and thank you for listening!

[01:30] - David Newman talks about writing a book focused on your mindset, skill set, and toolset around sales.

[03:28] - “Be strategically dumb and perpetually curious.”

[06:28] - David explains why the detective character Columbo is a great example of being curious.

[08:44] - What is the truth of the particular person you’re speaking with?

[11:17] - When you show some vulnerability, you humanize yourself to your audience and clients.

[12:55] - “Here’s what I’ve done” vs “Here’s what I’ve learned”

[14:56] - How do you know that you found a person’s truth?

[16:53] - Opera vs Playboy

[18:54] - When is it good to let a conversation go off script?

[21:42] - How do you know when it’s time to stop your questions?