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Sales Maven

Dec 25, 2023

When talking with others, shared stories give life to true connections. The reason is that anything said in a conversation is secondary to the feeling each person has about the conversation. In the words of Maya Angelou: “…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create connection in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Brian Fretwell is the Founder of Finding Good, a company dedicated to helping people have more meaningful conversations. His methodology uses the science behind connection to make listening less transactional and more transformational.  His TEDx has generated over 2.4 million views, his TikTok videos are viewed by millions monthly, and his book "Experts of Our Potential" is widely popular as Brian is a natural, compelling, and engaging storyteller.

In today’s episode, Nikki and Brian discuss how to create connections using stories and curiosity. Brian has spent his life exploring how listening can be the most effective tool for change when we use the right questions. Listen as Nikki and Brian talk about exchanging stories as a way to cultivate connection.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] - Welcome, and thank you for listening!

[02:10] - Brian Fretwell talks about this project that turned into a business.

[04:53] - What are the real benefits of connection? PART 1

[07:42] - What are the real benefits of connection? PART 2

[09:32] - Brian talks about what happens when the brain feels isolated.

[11:55] - Know what you need from other people and actively seek it out. PART 1

[14:37] - Know what you need from other people and actively seek it out. PART 2

[16:52] - Brian talks about sharing experiences and following curiosity.

[19:15] - Connection holds mutual value.

[21:07] - Have authentic questions to bring out the authentic connection.

[24:01] - Whatever you say in a conversation is secondary to how they felt. 

[26:49] - Brian explains why it’s important to know a person’s story during sales conversations.

[29:26] - Realizing the value of stories.

[32:07] - How do we improve how we listen?

[35:04] - “You get it by giving it.”

[37:36] - Brian talks about phrasing your questions. PART 1

[40:13] - Brian talks about phrasing your questions. PART 2

[42:36] - What if you feel like you don’t have a story to tell?

[44:31] - How do stories apply to grief?

[47:25] - What’s next up for Brian?

[49:54] - Brian talks about creating your own case study for cultivating connection.

[51:51] - Thank you for listening. Nikki is so grateful you are here!

For more actionable sales tips, download the FREE Closing The Sale Ebook.


Find Nikki:

Nikki Rausch

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Sales Maven Society

Work With Nikki Discussion

To download free Resources from Nikki: 


Find Brian:

Brian Fretwell

TikTok | LinkedIn | Instagram | Facebook | YouTube 

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