Mar 30, 2020
Do you put your pricing on your
website? Listen as your host Nikki Rausch shares her thoughts and
insights on the controversial subject and why she believes that you
should put pricing on your website. Nikki is a sales strategist and
coach with over twenty-five years of sales experience, and she is
here to offer you sales techniques and strategies to help you
master the sales conversation.
Nikki tells us it’s about making
the process easy and seamless for the buyer. Often when people come
to your website and cannot find pricing, they go to another site
with pricing to buy similar products. You don’t want that to
happen. Nikki also shares some feedback she has received from the
men and women she has worked with over the years.
Listen as Nikki speaks about
sales being one of the great industries with repeat business, and
how you don’t have to list every price on your website, but you
want some pricing. Nikki also discusses being very firm on your
pricing. When asked what you charge, never say it depends, give
them a range, or you will not earn their trust.
Have you clearly shown the value
you are offering on your sales page? Nikki believes that if you put
pricing on your website but still don’t get any conversions, it is
most likely because there is something wrong with your sales page
not because you put your pricing out there. Nikki shares that
having pricing on your website keeps you from having conversations
with people who would never hire you.
Nikki is very enthusiastic about
what she brings to the table, and it shows the words she speaks.
Putting a price on your website is a choice, but if you want to
increase sales, then take advice from someone who lives the
business. These are tried and true strategies you don’t want to
miss.
In This Episode:
- [00:43] Welcome and thank you
for listening to the show.
- [00:53] The topic today is one
that comes up often.
- [01:45] Nikki believes that you
should list your pricing on your website.
- [02:24] You need to look at it
from the buyers’ perspective, not your own.
- [04:06] If they don’t see
pricing on a website, they will find another site that has
pricing.
- [04:44] Nikki shares some
feedback she has received from the men and women she has worked
with over the years.
- [05:16] Do you think you should
make people call you to ask for pricing?
- [06:19] You never want your
clients to start a conversation with you by asking about
pricing.
- [08:46] Nikki shares that one
of the great things about being in sales and building a business is
the opportunity for repeat business.
- [10:30] Do you make judgments
about people and how much you could price your service for
them?
- [11:46] Nikki says you don’t
have to list every price, but you need to have pricing on your
website so that people can get an idea of what you
charge.
- [14:35] Nikki speaks about her
pricing and how it is not all on the same page.
- [16:08] Nikki shares about her
sales mentor and the advice he gave her.
- [17:34] Having pricing on your
website cuts down on the need to have a conversation with people
who would never hire you.
- [19:20] Nikki chats about a
lady she had a call with the other day who didn’t know what her
pricing was.
- [22:28] Nikki shares that she
teaches a module about pricing on your website to the
Sales Maven Society.
- [23:42] Make sure you establish
value with your sales page.
- [24:05] If you would like more
help with pricing, how to talk about pricing, check out the Sales
Maven Society.
- [24:48] Wishing you continued
success and thank you for listening.
- [25:01] If you are enjoying
this podcast, please share it with someone who might like
it.
Find Nikki: